Morepan Positioning Strategy Essay Example | Topics and Well Written Essays - 500 words - 1

Morepan Positioning Strategy - Essay Example From this discussion it is clear tha by entering into the distribution agreement with Geneva Pharma to be the sole supplier, the Company was able to provide a cost advantage to its customers. Moreover, in the case of bulk drugs, the Company has moved into high margin drug products where the multi -production processes are long and complex; however by developing the necessary technical capabilities to tackle such processes in a cost effective manner utilizing low labor costs in India and supplying to international markets, Morepan has been able to create economic value for its customers. According to the study Morepan has also positioned itself not merely as a bulk drug company in the Indian market, but has consolidated its position and created customer value by also entering into the Fast Moving Health Goods category. By hosting an entirely new range of products which could be directly marketed to the customers rather than having to reply upon physician prescriptions, the Company was able to gain direct access to the end customer unlike other drug companies. It developed a range of health products such as Lifelyte which was an electrolytic rehydrate, Y Sugar which was a sweetener, Dab fizz an antacid, and similar products which could directly be targeted at the end customer and marketed vigorously through effective sales and advertising techniques. In this way, the Company ha uniquely positioned itself in the market for health food products. Recently the Company has further expanded its reach into the retail sector in the health care market, through the creation of the Lifespring chain of health and beauty stores.

Database Systems Concepts Essay Example | Topics and Well Written Essays - 750 words - 1

Database Systems Concepts - Essay Example An operating system should aim for two things: It should manage input and output devices, and it should control, supervise and empower (which each have separate sub-goals and are sometimes in conflict) users as well as administrators and people connected on the network to use the hardware to run software. Efficiency helps these goals because it reduces lag in input and output and because it reduces the overhead of the OS thus allowing people to run more programs and run them with less slowdown and issues. However, it is unquestionable that DOS would be far more efficient than Windows 7. Assume for a moment that a DOS-like text-only input with no or few visual input systems could run every element of modern software. Most consumers would still prefer not to spend their time mucking about in command prompts unless it's absolutely necessary. Similarly, Linux users often get better machine-specific functionality by compiling their own kernel, but for most users, â€Å"good enough† is better because an OS like Windows designed to run on the lowest common denominator takes more of their time. Very few people like to struggle with computers: They want to quickly install the OS and get to work on what they're doing. Their time is valuable either to them or to their organization, and so it's actually inefficient to waste their time with OS â€Å"efficiency†. User friendliness is one of the keys to the success of Macintosh. Many experienced PS users smart at Macs because they feel that they are being too constrained, but they are often lifetime computer users. Many people don't have the temperament or interest. â€Å"Efficiency† in the form of less graphical displays and overhead is wasteful for these customers because that overhead gives them a better, more pleasurable and more efficient experience. Power consumption is another area where OS overhead could be acceptable. Controlling for power does cost computational time, but it also saves customers money. On laptops in particular, having power management tools, which are an additional process running and thus introduce inefficiencies and bloat as well as risks of system failure in terms of power consumption software errors, are worth it because they allow users more time with their laptops. Allocational tools can also introduce temporary overhead, but if customers are intending to run dozens of programs, as most are, having smart allocation is an investment that pays off. In fact, many OS tools are basically investments with short-term inefficiencies that lead to long-term computational efficiency. Drivers with video cards, for example, clearly cost some degree of computational time and lead to bloat (and anyone who has struggled with failing drivers or Direct X compatibility issues knows that errors in these arenas can be catastrophic), but they allow the usage of additional RAM devoted to graphical elements which is necessary to run most modern games or modeling software. O ne of the more controversial elements of system overhead is security. In essence, many OS designs don't trust their end user to be safe. Firewalls with highly restrictive settings, anti-viruses that are hard to get rid of, built in anti-spyware, permissions management systems... these improve security, with some risk of exploitation (since every security measure can also be a security loophole), for the lowest common denominator user with little skill